Welcome to billebeino

Billebeino is a Finnish clothing and apparel brand inspired by the ability to tell powerful stories through the uniqueness of art and sports. Billebeino was founded in 2014 by former NHL-player Ville Leino.

Billebeino’s collections cover men's and women's ready-to-wear, accessories and optics. The collections are influenced by Ville Leino's signature art and vision. A wide range of color is a recurring element in Billebeino designs with a sharp attention to detail.

Values + Vision

The brand roots are inspired from the passion for sports and art as a force that builds community and brings people together. Billebeino is aiming to empower people to strive for wellness through good self-esteem. There is beauty in strength and diversity, everyone is equal for Billebeino.



The quality of the clothes is a top priority for Billebeino. The aim is to make clothing with highest possible quality and designs that last over time. The future goal is to keep working with high quality materials, develop manufacturing methods and contribute to a more sustainable fashion industry.

Our suppliers

Billebeino works with transparent and responsible sourcing partners to promote fair working conditions in the fashion supply chain.

Our products

Design high quality products made for long term usage with carefully considered materials and techniques.

Our community

The future goal is to keep working with better materials and developing the manufacturing methods, and with that contributing to a more sustainable fashion community.

Story behind the Brick

Ville Leino was playing professional hockey in the NHL and was unfortunately injured a great deal. During his rehab process he found his passion for painting, and started to mark each painting with a specific symbol. The signature symbol later became the logo of Billebeino. The symbol got the name Brick logo.