Billebeino is a Finnish clothing and apparel brand that is inspired by the ability to tell powerful stories through the uniqueness of art and sports. Billebeino was founded in 2014 by former NHL-player Ville Leino. Billebeino’s collections cover men's and women's ready-to-wear, accessories and optics. The collections are strongly influenced by Ville Leino's signature art and vision. A wide range of color is a recurring element in Billebeino designs with a sharp attention to detail.
Values & Vision
The brand roots are inspired from the passion for sports as a force that builds community and brings people together. Billebeino is aiming to empower people to strive for wellness through good self-esteem. There is beauty in strength and diversity, everyone is equal for Billebeino
The quality of the clothes is a top priority for Billebeino. The aim is the highest possible quality, around 40% of the clothes are made from 100% recycled material - saving over 1 273 770 900 liters of water since 2015. The future goal is to keep working with better materials and developing the manufacturing methods, and with that contributing to a more sustainable fashion industry.
The story behind the Brick logo
Ville Leino was playing professional hockey in the NHL and was unfortunately injured a great deal. During his rehab process he found his passion for painting, and started to mark each painting with a specific symbol. The signature symbol later became the logo of Billebeino. The symbol got the name Brick logo.