The story of Billebeino
“I was playing professional hockey, for the Sabres in Buffalo, I was injured a great deal, and the games didn’t go well with a lot of disappointments. I wanted to find ways to get my mind out of hockey and all the stress.
During the physical rehab process led me to try painting, I really enjoyed it. It was great therapy for me, a way for me to get out of daily distress.
I started using this one image as a signature. One day my friend Juhani Putkonen (later co- founder) came to visit me in Buffalo, he was mesmerized by my signature image that appeared in every painting I had made.
We decided that we should do something more with it. After we tossed ideas around for a while, we decided to start a clothing line called Billebeino and use my signature as the logo”.
We called it BRICK logo.
– Ville Leino