In the essence of our brand lies a journey that blends athleticism, artistry, and a dedication to quality. Founded by Ville Leino, a former professional ice hockey player, Billebeino emerges from the fusion of his athletic excellence and creative expression. 

At its core, Billebeino is more than just a fashion label—it's a reflection of Leino's passion for both sports and art. The iconic Brick Symbol logo, born from Leino's artistic pursuits, symbolizes the seamless blend of these two worlds.

Over the past decade, Billebeino has evolved into a dynamic lifestyle brand, offering diverse collections for men, women, children and eyewear.

At Billebeino, our story is one of passion, determination and the pursuit of excellence. As we continue to progress, our dedication to uniting sports and creativity remains unwavering, ensuring that each Billebeino piece tells a story worth sharing.

Values & Vision

The brand roots are inspired from the passion for sports and art as a force that builds community and brings people together. Billebeino is aiming to empower people to strive for wellness through good self-esteem. There is beauty in strength and diversity, everyone is equal for Billebeino.

Story behind the Brick

Ville Leino was playing professional hockey in the NHL and was unfortunately injured a great deal. During his rehab process he found his passion for painting, and started to mark each painting with a specific symbol. The signature symbol later became the logo of Billebeino. The symbol got the name Brick logo.